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This web site states the following, "Welcome to the London Waterloo Hostel." We noticed that the web page also said " Guaranteed to be cheaper than anywhere else! All about the Hostel." It also said " Hi, Youre looking at The London Waterloo Hostel. Londons best located and favourite hostel in Central London Zone 1, 5 mins. The best Hostel in London! A really great location. So close to many top attractions and Londons famous West End. All the facilities you need. Sleep well after a day out." The header had Hostel in zone 1 as the highest ranking optimized keyword. It is followed by hostel in London, hostels in London, and London hostel which isn't as ranked as highly as Hostel in zone 1. The next words londonwaterloohostel.com uses is London youth hostel. London hostels was included and might not be viewed by search crawlers.